Samsung QE43LS05TAUXXU The Sero 43inch 4K UHD QLED SMART TV with Rotating Screen

Ever wish your mobile screen was as big as your TV? Then this is the TV for you. From phone, to home, to cinematic transform your entertainment experience.

The world’s first TV to make the most of your content. The Sero’s screen rotates to fit what you’re watching, so you can enjoy 360° of entertainment – whether it’s portrait or landscape. From vertical for mobile content and apps, to horizontal for movies and TV shows, you’ll always maximise your viewing experience.

Mirror your mobile in a tap – Simply tap your phone anywhere on The Sero to mirror the screen to your TV. That’s all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen.

(* Compatible devices only.* This service only works when TV and mobile are on.)

No more black bars when you play a mobile video on your TV. Make the most of mobile apps and social content with The Sero. The screen displays an optimised viewing ratio, so you can enjoy all your content on the entire screen.

With AirPlay 2 built in, you can effortlessly play videos, music, photos and more on The Sero straight from your iPhone, iPad or Mac.*

(* Internet connection required. iOS AirPlay 2 only supports horizontal mirroring. * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.)

Ambient Mode+ – Make the big blank screen a thing of the past. Turn your TV screen into a decorative feature, displaying useful information or blend the TV into its surroundings.

No matter where it’s placed in your home, The Sero is a stylish addition to any interior. Elegantly minimal with a navy blue stand, experience 360° of singular beauty. More than a just a screen, The Sero re-imagines what a TV can do.

Premium 4.1ch 60W speakers – Amp up the volume with deep, powerful sound. Stream your favourite playlist from your smartphone to The Sero’s powerful audio system. With 4.1ch 60-watt speakers and Dolby Digital Plus, you’ll get premium sound throughout the room with plenty of bass.

Adaptive Sound+ and Active Voice Amplifier (AVA) – The Sero analyses the acoustics in the room and adjusts the audio depending on what you’re watching. Watching sport, you’ll feel as if you’re in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.

From the nightly news to that classic movie, AI enhances the resolution of everything you’re watching to 4K – regardless of the source. It automatically analyses the input source to reduce image noise, restore lost detail and define edges around objects and text, scene-by-scene.

With the best-selling Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV. From Live TV to BBC iPlayer, Netflix, Apple TV, Disney+ and much more, Smart Hub makes it easy to find all the content you love. Find what you want and dive right in.

Choose your favourite voice assistant – Multiple Voice Assistants:

BIXBY – You can even talk to The Frame. The Bixby voice assistant can go beyond just controlling The Frame. Just ask and get more.

AMAZON ALEXA – Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.

GOOGLE ASSISTANT – Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

With SmartThings built into Samsung TV’s, you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.