LG OLED88ZX9LA 77inch OLED HDR 8K UHD SMART TV WiFi Floor Stand

In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.

Real 8K adds extraordinary definition level to every film scene, as if you were right there inside the action. With over 100 million self-lighting subpixels*, every single detail of LG OLED Real 8K TV is uncovered like never before on your cinematic 88-inch size screen.

Using deep learning algorithms, LG OLED 8K transforms 2K or 4K content into the most life-like 8K picture by enhancing detail and definition. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.

In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It’s easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.

Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more – there’s something for everyone.

*New Disney+ subscribers are eligible for a 7-day free trial. A subscription costs £5.99/month (plus tax, where applicable), and is charged on a recurring monthly basis after the end of your free trial. Cancel anytime. Subject to terms at https://disneyplus.com/legal.

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.

As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.

Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won’t miss out and can fully relax whilst watching other content.